Retail Store Display Shelving and Other Important Elements of Visual Merchandising
Just like window display compels customers to step inside the store, showcasing merchandise on an attractive fixture display helps in closing the sale effortlessly. In-store displays motivate customers to do impulse purchasing. To make in-store display appealing, every storeowner needs to focus on visual merchandising. The visual merchandising is the concept of developing floor plans and using different styles of Retail Store Display Shelving for increasing overall sales of the store. The merchandise needs to place in the shelving units in such a manner that the product’s features get a clear display and motivates customers to make a purchase.
Most of the store owners use different styles, sizes and materials of retail store display shelving unit purchase from Canada based online store and think it is enough for retail promotion. But it is not a fact. It is one of the important elements of visual merchandising. The other elements of visual merchandising are equally important and increase sales without breaking the bank. These important elements are:
Color is King
The rule says “wherever the eyes go, the feet follow”. So, grab customer’s attention psychologically by using vibrant colors like red, purple, blue, yellow, orange to name a few. A retail owner should experiment with display fixtures by using an attractive color theme. An ordinary display can attract customers’ attention if it is color coordinated. For creating an intriguing look, use contrasting colors like black and white or warm colors like red that reflect enthusiasm and happiness.
Make Product as a Focal Point
Merchandise is an important part of the display. It is necessary to use an attractive color scheme or stylish retail store display shelving units for displaying merchandise but the purpose gets defeated if customers’ eyes are hooked upon the display fixture. Thus, it is important to make a product as your focal display point and then try to examine it from the customers’ perspective. Create a focal point in your store and place the most sought-after merchandise or new arrival on it. Now, examine whether or not you can view it from everywhere. It is vital to cross-check that customers can easily view the product by placing them exactly at the eye-level.
Appeal the Senses
It is no wonder to guess why many people still prefer visiting brick-and-mortar stores to online shopping. It is because the offline stores engage their senses in multiple ways. First, they use an attractive color scheme well complemented with soothing background music to appease the eye and ear senses of customers. Second, they use attractive scents for creating an aromatic shopping ambiance. Third, they use decorative lighting systems that impart a magnificent look at the merchandise and create dramatic effects. Last but not the least; they install sales-enabling signage near the merchandise to engage shoppers.
Exposing Customers to Maximum Merchandise
A well-designed and impactful display allows store owners to display maximum products at one go. This theory really works as more products customers see, more they will purchase. Purchase clean and sharp retail store display shelving units purchased from reputed Canada stores to create an impactful look. Invest money in different kinds of displays like closed displays, open displays, POP displays to name a few. Many of these display units are functional as well as space-efficient. Moreover, stores can use these units for displaying an ordinary item in an extraordinary manner. For instance, display shoes on the three-tiered tables. They will immediately grab the eyeballs of customers, as it is unusual to see shoes displayed on the table.
Make Most of the Empty Space
Try to use every under-utilized space in the store. We are not talking about the floor space; a space between the displayed merchandise and the ceiling instead. Start using this space if it is empty. You might think about how to use this space, as it is not possible to highlight merchandise at such a high level. We recommend using it for placing different things like signage displaying information about brands, attractive discount scheme and placing customer testimonials along with his photo. This kind of display is easy to view from long distances and as the rule says, where the eyes go, the feet follow automatically.
Visual merchandising is a concept that a store owner needs to implement in scores of ways to increase the sale. Right from choosing eye-appealing display units, color scheme to placing merchandise in a de-clutter manner, these tips will create an unforgettable aura in your retail store and make even shopping experience for customers as memorable as possible.