The clothing shop tells you a story about its products and then stimulates the buyer to go for it. This is exactly how you entice your buyers. The more creative you are, the more influential you could be on your shoppers. Whether you are unto your first clothing or accessories trade show display, or you are just revamping your store with fashion or lifestyle products then you need to woo your customers.

The best way to tell your story will be through mannequins. However, you will be spoilt for choices, and hence you need to make a conscious decision on how to choose the right mannequin to display your products. Since they are the most effective tool in sales for retail clothing stores. Since they tell the onlookers what is the shop about, thus create an image in the minds of the customers of what to expect while they are entering the store.

Pull in the Window Shoppers to Buy the Product

However, these dummies provide a beacon to your store. When you style them in a certain way, they showcase the items that the buyers can expect from your store. Most of the customers drawn by the look of these models enter the shop. They are the most visible element for the passers-by since they advertise the type of clothing or brand or accessories that might be of interest to you. Large malls make use of these dummies to pull in customers. Hence, as a retailer, you need to know that they are the elements of interior design and tools of marketing for your brand or store. They all add to the overall ambiance of your shop.     

Hence, you will always need to dress up your dummies accordingly to suit the taste and needs of your customer.

Do you Need Them?

You just don’t fill the space in your shop with them, nor are they an unimportant part. With proper stationing and proper use, with the help of these dummies, you can increase the sale. Here is the mannequin buyers’ guide to creating a niche of your store that will attract potential customers.

  • Displaying what you are selling- It is through window shopping that you will attract prospective buyers. You can keep on changing the look, with varied displays to make them saleable to the prospective buyers
  • They add life to your lifeless store- Chances are that as a prospective buyer you will love walking into a shop where the dummy is dressed, rather than a shop where there are no dummies. It adds an extra zing to your store and provides your brand with the right kind of spark to the business.
  • Different types of models for different occasions- Since you are catering to varied groups of people, for different occasions, hence you need different types of models to showcase your products.
  • Make your sale flow- You won’t believe it, but with the great display you can attract the eyes of your buyers. They add depth and dimension to the products pulling in your prospective buyers.

Getting the Right Mannequin for Your Store

After understanding what they can do to your business, it is time to go through the mannequin buyers’ guide to understand the types. A guide to different kinds of models that are in adherence to your brand, and also the category of people.

  • Male and Female Mannequins- Depending upon your products you can decide to get the right gender for your store. You can also select the stances of your dummies- whether you want to get the standing one or the sitting or any other stance that will give more feel of lifestyle. Replicate the stance of your buyer through these varied forms of dummies to make them visualize themselves while they are opting for the products.
  • The children's mannequins - Dummies that showcase the products of a child are a great way to pull in the parents, for they can visualize their children wearing or draping a particular product.
  • Bust mannequins- It is most useful for fashion brands where you create the shape with the torso. These models do not have the head, arms, and legs, just trying to showcase traditional looks with dresses or shirts.
  • Natural skin or realistic models- These models can be decked up with wigs and make-up and comes with a realistic skin tone. They also have facial features that have been artistically created to showcase products that can be advertised well to woo the customers.
  • Abstract ones- They differ from realistic in the ways such as colour, limbs, feature detailing and can be used to show off the clothing without much life-like
  • Headless- They are gender-neutral and is emphasized more on colours, sizes, and poses while representing the clothing as in real life

Define the Uses

They are a great way to use not only in your stores but can be used in exhibitions, trade shows, product launch events, pop-up shows. There is nothing better than displaying the products through these models. Because it is how the customers will visualise themselves or those for whom they are buying the product for. You can buy as many as models, but then use a limited quantity to just showcasing a few choicest of your products. They are the right touch for advertisement for that perfect blend of marketing. Just bring out the winning pieces of your product to ensure that you have just the right attention of window shoppers. The attention that pulls them to you.

Tips to Use the Right One for the Right Brand

  • The colour of the model should not blend into the model, choose the colour of the dummy that complements the colour of the clothing
  • Go for the headless ones most of the time, for they are more effective. Some shoppers get scared of the hairstyle or faces of the models
  • If you cater to different categories of people, get the dummies accordingly so that you can advertise well. Also, you can keep on changing the trends with the help of the dummies.

One thing to remember while you are trying to understand mannequin buyer guide notes is that your customers will view all these products that you advertise as a reflection of their personality. Hence, use the dummies in a way that your target buyers identify or feel the need to use them.